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 Coyne PR developed an all-inclusive media strategy to jumpstart the relaunch, recognizing the opportunity to leverage the soon-to-hit-the-market RMT Overland Jeep Gladiator to drive awareness. Coyne strategically engaged an existing influencer relationship, effectively reaching a targeted audience with no cost accrued. . Yes cafe

Looking to enhance Stryker Orthopaedics’ reputation in the competitive orthopedic medical device market, Coyne PR helped humanize the company by showing how its innovative technologies change people’s lives. Efforts touted positive patient experiences, including an ultra-marathoner who ran across the U.S. in 100 days after having his broken ...Coyne PR created ideas and strategies for each of its hospital openings – including Dancing with the Dogs, Does Your Pet Look Like a Grammy Nominee, and many more. To utilize its database of more than 2.5 million dogs and more than 500,000 cats, Coyne encouraged Banfield’s research team to pull top dog and cat names each year to engage ...May 9, 2023 · Coyne PR Named Among Best Workplaces in the Medium-Large Category . PARSIPPANY, N.J., May 9, 2023 /PRNewswire/ -- Coyne Public Relations has been named to Inc. magazine's annual Best Workplaces ... Coyne PR developed a magnet event with strong national media appeal – the Goodyear “Get There” World’s Longest Shot, featuring one student from each of the Final Four colleges shooting a basketball from the Goodyear Blimp toward an oversized Goodyear “Get There” branded hoop from more than 500 feet in the air. Coyne’s big-picture ... 00:00. 00:00. Using a multi-faceted media strategy on behalf of the Pfizer Pediatric Portfolio, Coyne PR launched a nationwide “America’s Greatest School Nurse” contest to honor school nurses who go above and beyond on the frontlines of children’s sickness. The contest served as a natural news hook for the portfolio, resulting in ... Coyne PR created an over-arching program – Sealed Air SMARTLife™ – to reflect Sealed Air’s approach to advancing sustainability objectives within its business strategy, across its global organization and advancing their customer’s sustainability objectives. Coyne PR created a full spectrum of marketing communications …PMG tapped Coyne PR to increase visibility and build thought leadership for its service portfolio, including: advanced lab sciences to translational informatics and regulatory affairs; payer insights; clinical trial management; and marketing communications. We built a thought leadership strategy to drive high value media coverage in vertical ...Results. More than 5,000 people watched the event virtually between the livestream and a live TikTok stream, including attendees from 62 countries, according to Coyne. There were more than 420 posts and stories on social media surrounding the event. During the week of the event, sales of CeraVe core cleansers were up more than 52% versus the ... Coyne helped introduce a new generation of fans to the Ben 10 franchise with the launch of a new toy line from Playmates Toys. The team implemented a comprehensive media relations campaign timed to when the product was available at retail, which included extensive outreach to short-lead media outlets for product reviews and unboxing videos on YouTube. Mar 20, 2024 · Coyne Public Relations has an overall rating of 3.4 out of 5, based on over 112 reviews left anonymously by employees. 50% of employees would recommend working at Coyne Public Relations to a friend and 51% have a positive outlook for the business. This rating has improved by 7% over the last 12 months. One of the most trusted and proven public relations tactics leveraged across consumer travel, hospitality and lifestyle industries is the familiarization press trip – aka the “FAM trip.”. A FAM is an immersive experience organized by a destination or brand (e.g., property, product or service) for traditional and social media influencers ...To provide media with an authentic experience of the brand, Taittinger and Coyne PR hosted intimate and curated press trips for select writers who contribute to top-tier US publications. Thinking outside the bottle, the Coyne swapped press releases for immersive experiences. The team introduced top-tier writers to the brand with tailor-made ... Perrigo. Coyne creates pediatrician-focused programs to support Perrigo’s store-brand infant formula, a high-quality, safe, and nutritionally equivalent food source that provides the best value compared to its name-brand counterparts. Store-brand formula helps parents effectively stretch their dollars without compromise. The array of topics ... Jan 31, 2024 · Coyne Public Relations, a leader in integrated communications, is thrilled to announce its second consecutive recognition by Ragan as one of the Top Places to Work in Communications for 2024. This esteemed award acknowledges organizations that excel in fostering an engaging, diverse, and equitable workplace alongside delivering influential and ... 1,039 Followers, 262 Following, 274 Posts - See Instagram photos and videos from Coyne PR (@coyne_pr)Coyne PR immersed itself in the sunglass business to determine what set Solstice apart from its competition. The result was a wealth of story angles for local market coverage, in-studio broadcast segments and in-store print and broadcast media opportunities, as well as national stories around the Solstice seasonal trends in eyewear.Dec 19, 2023 · Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership with The ... One of the most trusted and proven public relations tactics leveraged across consumer travel, hospitality and lifestyle industries is the familiarization press trip – aka the “FAM trip.”. A FAM is an immersive experience organized by a destination or brand (e.g., property, product or service) for traditional and social media influencers ...Bayer Aspirin. To raise awareness for secondary stroke prevention during National Stroke Awareness Month and leverage a partnership between Bayer Aspirin and the American Stroke Association, Coyne PR implemented a campaign to highlight the physical and emotional effects a stroke can have on those who experience one …Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned ...Pacira and Coyne PR set out to find real people with real stories to humanize the surgical gateway storyline and show how opioid addiction can happen to anyone. The result was a deeply moving 40-minute documentary titled GATEWAY, which provides a look into how the overprescribing of opioids – especially after surgery – can lead to ...Coyne Public Relations (Coyne PR), a leading full-service public relations firm, is proud to announce its newest collaboration as the agency of record for the distinguished Scenic Group. The partnership brings together Coyne PR’s travel, luxury, and lifestyle expertise with Scenic Group’s esteemed brands, Emerald Cruises and Scenic Luxury ...Coyne PR, Parsippany, New Jersey. 2,097 likes · 39 talking about this · 316 were here. Coyne PR - 2019 Creative Agency of the YearTo celebrate the 40th anniversary of Title IX for espnW—ESPN’s multiplatform destination designed to inform and inspire female athletes and fans— Coyne PR unveiled the “Title IX Is Mine” photo mosaic as a 3-D light show in Washington, DC—the home of Title IX’s passage—upon the Newseum’s defining architectural feature: a 74-foot-high marble First …Since 2012, Coyne PR has helped the Reeve Foundation build relevance within a crowded health care media landscape, and raise millions of dollars in the process. Coyne set a new standard for publicizing medical breakthroughs when it launched groundbreaking research in spinal cord injury – epidural stimulation – as the Reeve Foundation’s ...Coyne Wins More Campaign Awards Than Any Other Agency. PARSIPPANY, N.J., May 25, 2023 /PRNewswire/ -- Coyne Public Relations, a leading full-service communications firm, with one of the nation's ... The Harlem Globetrotters looked to Coyne PR to help them announce the team’s first-ever Puerto Rican-born basketball player in its 83-year-old history—Orlando “El Gato” Melendez. The Globetrotters also challenged Coyne PR to garner media coverage in the New York City market in an effort to draw a larger Hispanic audience to the Madison ... Pacira and Coyne PR set out to find real people with real stories to humanize the surgical gateway storyline and show how opioid addiction can happen to anyone. The result was a deeply moving 40-minute documentary titled GATEWAY, which provides a look into how the overprescribing of opioids – especially after surgery – can lead to ... Coyne PR is emphasizing the restaurant’s commitment to quality food and memorable dining experiences with a focus on store openings and prize collaborations. Kura Sushi, with 52 locations in the U.S. and more set to open in the coming year, has machines that give customers Bikkura Pon licensed prizes and Kur-B the KuraBot, which delivers ...Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne …Goodyear and Coyne PR launched a comprehensive, five-month program to raise funds for and illustrate Goodyear’s commitment to the troops and their families. Kicking off over the July 4th holiday weekend, Goodyear’s NASCAR race tires read “Support Our Troops” in a patriotic red, white and blue color scheme, leveraging the branded space ...Who is Tom Coyne? Tom Coyne (aka Thomas F. Coyne) has worn many hats in his lifetime, but none have fit better than PR. In 1991, he founded Coyne Public … Coyne PR worked with Timberland to elevate brand perception and raise awareness surrounding the full range of product beyond the Premium 6-Inch Boots, centered around the new store and its continuous sustainability efforts. Timberland launched a special edition series of footwear releases with rapper Nas in partnership with Foot Locker, known ... Robitussin, a well-established and trusted brand in the cough relief space, turned to Coyne PR to drive home the message that a cough is an indication of sickness and should be treated to provide relief, as well as to help contemporize the brand’s image. The team developed a series of national campaigns focusing on lifestyle situations ... Coyne PR developed an all-inclusive media strategy to jumpstart the relaunch, recognizing the opportunity to leverage the soon-to-hit-the-market RMT Overland Jeep Gladiator to drive awareness. Coyne strategically engaged an existing influencer relationship, effectively reaching a targeted audience with no cost accrued. about coyne public relations: Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands.Nov 27, 2023 · Coyne Public Relations celebrates a notable accolade as it is named to the prestigious PRNEWS’ Agency Elite Top 100 list for 2024, a distinguished compilation recognizing the nation’s most innovative and impactful PR agencies of the year. Coyne PR has partnered with Express Scripts to leverage its data as its chief storytelling asset, even before data was “cool.” Breaking new research, leveraging its annual Drug Trend report, and quickly acting on news of the day, Coyne has supported more than 40 data initiatives on issues ranging for cost of care to pediatric mental health ...Former captain Kendall Coyne Schofield will make her return to the U.S. women’s hockey team as part of the 25-player roster for the 2024 IIHF Women’s World …Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned ...To celebrate Red Robin’s limited-time Bacon Bash menu items, Coyne PR set its sights on popular social media app TikTok and enlisted celebrity Derek Hough to create a sizzling “Bacon Dance” challenge inviting bacon lovers everywhere to participate and show off their moves for a chance to win an exclusive virtual “meet …Under Tom’s strategic direction, Coyne PR has garnered more than 1,000 industry awards for communications excellence in the past decade, including being named PRWeek’s Midsize Agency of the Year, Consumer Agency of the Year, Creative Agency of the Year and Best Agency to Work For by PRovoke Media, PRNEWS Midsize Agency of the Year and Top Place …Coyne PR neither warrants nor represents that your use of materials displayed on the Site will not infringe rights of third parties not owned by or affiliated with Coyne PR. While Coyne PR uses reasonable efforts to include accurate and up-to-date information on the site, Coyne PR makes no warranties or representations as to its accuracy.May 27, 2014 · Parsippany, N.J., May 27, 2014 – Coyne Public Relations is proud to announce that Studio C, the agency’s internal digital and design team, received recognition from four separate award competitions, winning a total of 14 accolades. These awards recognize outstanding work in the industry locally, nationally and internationally. Coyne PR’s Studio C was honored for… Coyne PR was handed the microphone to promote ChapStick Sessions – a music-focused initiative punctuated with a concert promoting up-and-coming talent, including Emeli Sandé and Skylar Grey, and limited-edition Cupcake Creations flavors, whose launch timing was immediately following a ChapStick Sessions concert. Coyne PR created ideas and strategies for each of its hospital openings – including Dancing with the Dogs, Does Your Pet Look Like a Grammy Nominee, and many more. To utilize its database of more than 2.5 million dogs and more than 500,000 cats, Coyne encouraged Banfield’s research team to pull top dog and cat names each year to engage ... This will require PR professionals to be more creative and resourceful in securing media coverage and building respectful, mutually beneficial relationships with journalists.” These relationships are the cornerstone of effective PR and will remain a critical focus area. The role of internal communications will also continue …To help bring the socially popular Younique brand into the celebrity glam world, Coyne PR enlisted celebrity makeup artist, Mickey Williams, as a brand ambassador to use the products on her clients and act as a spokesperson in beauty-focused media interviews. From NYC media events to NYFW and even on broadcast segments, Mickey always had ...Coyne PR Raises more than $5,000 for Hurricane Ida Flood Relief. When Hurricane Ida struck our local New Jersey towns in September, Coyne PR quickly responded by creating a Red Cross relief fund to go directly to the rebuild and raised $5,757! Launched EFFEN Vodka’s 2021 Pride 365 Bottle. EFFEN Vodka …About Coyne Public Relations: Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States.Coyne PR put Coppertone in the spotlight – and sunlight – through strategic media tactics that drove awareness of numerous new products, garnering meaningful reach amongst a wide variety of publications prior to and during their key season – summer. Coppertone made a splash with the media by creating one-on-one, in-office thematic ...Coyne PR is proud to announce that it has been named a finalist for four 2022 PRSA-NY Big Apple Awards. The Big Apple Awards honor PR agencies and in-house communications teams in the New York Metro area for their work and achievements in over 100 disciplines including reputation and brand …Nov 16, 2020 · Luckily Coyne PR – Creative Agency of the Year and recently named one of the Top Places to Work in PR for 2020 by PR NEWS – is an agency that understands the importance of those formative years at the beginning of a promising career and decided to help. Traditionally, Coyne has an award-winning intern program and welcomes an extremely ... Coyne PR has established a dedicated team of local market media specialists who support and promote the Stellantis Experiential Marketing teams and their nearly 1,500 local events each year. By creating extensive buzz for each and every one of these in-market events, the Coyne PR team has helped deliver record turnouts … Hilton. As leaders and innovators in the hospitality industry, Hilton has partnered with Coyne PR to build consumer awareness for the global brand. From working on the property initiatives across several tiers, to representing Hilton’s enterprise pillars and thought leaders, Coyne’s dedicated team is an integral part of the top to bottom ... Coyne PR has partnered with Express Scripts to leverage its data as its chief storytelling asset, even before data was “cool.” Breaking new research, leveraging its annual Drug Trend report, and quickly acting on news of the day, Coyne has supported more than 40 data initiatives on issues ranging for cost of care to pediatric mental health ...Hot on the heels of the adult wearables trend, Coyne PR previewed the Kidizoom Smartwatch to select media at Toy Fair, building the buzz, which continued throughout the year. As the retail availability date neared, the product was launched at a Christmas in July media event and samples were pre-seeded to key …Philips Hue lit up screens with a digital event to highlight its newest smart lighting solutions. The Coyne PR team worked in lockstep with Philips Hue to develop materials and engage media for the event, helping to secure nearly 300 RSVPs from media such as PCMag.com, Digital Trends, Gear Patrol, The New York Times, Wired, and more.Coyne handles creative and PR for the In The Raw brand, including the hugely popular Stevia In The Raw. The winter holidays are synonymous with baking, but for those who are calorie conscious, this time of year can be worrisome to waistlines. We positioned the Stevia In The Raw baker’s bag as a great way of cutting half the calories from ...Coyne offers a generous and competitive PTO package, and while not “unlimited,” employees can accrue up to 30 days of vacation time based on level and tenure at the company. Other unique benefits like Work from Home, Summer Fridays, in-office snacks, office happy hours, etc. can help entice top talent, while also keeping employee morale high.Coyne PR has partnered with Express Scripts to leverage its data as its chief storytelling asset, even before data was “cool.” Breaking new research, leveraging its annual Drug Trend report, and quickly acting on news of the day, Coyne has supported more than 40 data initiatives on issues ranging for cost of care to pediatric mental health ...about coyne public relations: Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands.With a two-pronged goal of raising awareness among the general public and continuing to expand the Code Council’s profile within its industry, the Coyne team executed a holistic, year-long thought leadership campaign positioning the Code Council as experts for both national and trade media. The International Code … Hilton. As leaders and innovators in the hospitality industry, Hilton has partnered with Coyne PR to build consumer awareness for the global brand. From working on the property initiatives across several tiers, to representing Hilton’s enterprise pillars and thought leaders, Coyne’s dedicated team is an integral part of the top to bottom ... Coyne PR and CeraVe developed Heroes Behind the Masks, a nationwide promotion where nurses were invited to enter to win a skincare kit and a chance to be one of four nurses featured in a digital mini-series. Four heroic nurses …Mar 20, 2024 · Coyne Public Relations has an overall rating of 3.4 out of 5, based on over 112 reviews left anonymously by employees. 50% of employees would recommend working at Coyne Public Relations to a friend and 51% have a positive outlook for the business. This rating has improved by 7% over the last 12 months. Sadly, 9/11 belongs to everyone. Below are reflections on 9/11 from some Coyne PR staffers including our feature account as recalled by Linda Bernstein Jasper, who worked in the North Tower at the time. Linda Bernstein Jasper, Senior Vice President, 31 on 9/11/01. At 8:35 a.m. on September 11, 2001, I sat down at …When I started my career in PR more than two decades ago, the media landscape was much different. My Rolodex (remember those?) was filled with two or three food writers at every newspaper and magazine. ... Coyne teased the news on the brand’s Instagram account. Inquisitive media quickly reached out to confirm the details. Before the first ...At Coyne PR, we are always in search of the big idea. It’s what motivates us. It’s what gets us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations. In S1 E1 we look back to the 60 th anniversary of …Coyne Public Relations (Coyne PR), a leading full-service public relations firm, is proud to announce its newest collaboration as the agency of record for the distinguished Scenic Group. The partnership brings together Coyne PR’s travel, luxury, and lifestyle expertise with Scenic Group’s esteemed brands, Emerald Cruises and Scenic Luxury ...Under Tom’s strategic direction, Coyne PR has garnered more than 1,000 industry awards for communications excellence in the past decade, including being named PRWeek’s Midsize Agency of the Year, Consumer Agency of the Year, Creative Agency of the Year and Best Agency to Work For by PRovoke Media, PRNEWS Midsize Agency of the Year and Top Place …To celebrate the 40th anniversary of Title IX for espnW—ESPN’s multiplatform destination designed to inform and inspire female athletes and fans— Coyne PR unveiled the “Title IX Is Mine” photo mosaic as a 3-D light show in Washington, DC—the home of Title IX’s passage—upon the Newseum’s defining architectural feature: a 74-foot-high marble First … About. Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as "The Best Place to Work," more than 175 talented minds now call Coyne PR their home. The agency delivers programs built on a foundation of stand-out creative, integrated thinking and ... Coyne Public Relations has an overall rating of 3.4 out of 5, based on over 112 reviews left anonymously by employees. 50% of employees would recommend working at Coyne Public Relations to a friend and 51% have a positive outlook for the business. This rating has improved by 7% over the last 12 months. Info & Inspo - Coyne PR. We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place. Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. Coyne PR, a leading agency when it comes to diversity hiring, is taking steps to have a workforce that has cultural competency to address different patient populations. Beyond that, through our DE&I Committee, we encourage everyone at Coyne to have cultural humility, which goes beyond cultural …Coyne PR created a comprehensive guidebook, established team structures and protocols, implemented system-wide training sessions, executive media training, posters in every cafe, wallet cards for all managers of every cafe worldwide, and the creation of a toll-free hotline. To date, Coyne PR has handled more than 250 situations from natural ...Intex Recreation Corp. Intex is the world’s most recognizable and trusted brand in inflatables – airbeds, pools, pool floats, boats, furniture, spas and more. To help build visibility for the Intex brand – and its products – the Coyne team created an integrated, year-long calendarized campaign with an emphasis on key selling seasons ...The PLA challenged Coyne PR with communicating the value of a sustainable model that operated efficiently and improved productivity while developing innovative approaches to the practice of law. Coyne created a communications strategy built on the idea of fostering trust and collaboration within the Alliance and from which the …ABOUT COYNE PUBLIC RELATIONS: Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents ...To showcase Spin Master’s diverse holiday product offering, Coyne PR’s studio team created a 2020 Holiday Look Book, which featured the products grouped together in various gifting categories, such as “Sweet Stocking Stuffers,” “Creative Outlets” and more. The Look Book served as a PR tool that could easily be sent electronically to ...Coyne Public Relations has an overall rating of 3.4 out of 5, based on over 112 reviews left anonymously by employees. 50% of employees would recommend working at Coyne Public Relations to a friend and 51% have a positive outlook for the business. This rating has improved by 7% over the last 12 months.

May 27, 2014 · Parsippany, N.J., May 27, 2014 – Coyne Public Relations is proud to announce that Studio C, the agency’s internal digital and design team, received recognition from four separate award competitions, winning a total of 14 accolades. These awards recognize outstanding work in the industry locally, nationally and internationally. Coyne PR’s Studio C was honored for… . Han noodle bar

coyne pr

Phoenix Raceway partnered with Coyne to tell the story around its $178 million modernization project, one that provides race fans with unprecedented driver access at event level and puts them on top of the action via an upgraded seating experience. Throughout the project, Coyne PR generated more than 1,000 stories and 250 million media impressions.1,039 Followers, 262 Following, 274 Posts - See Instagram photos and videos from Coyne PR (@coyne_pr)It happens all too much in PR and is also something yoga teachers need to plan for as well: expect the unexpected. You might have planned an ideal campaign and, in the days leading up to launch a world event might occur that completely shifts everything. As PR professionals, we need to adapt and be flexible. Same goes for yoga teachers.Coyne PR developed a comprehensive support plan to bring back the nostalgic Teenage Mutant Ninja Turtles toy line. The toy line made its debut at Toy Fair, where media, including the loyal collector community were first given an in-depth look at the new Turtles action figures, vehicles and more. To continue the momentum, Coyne then executed an ...Jul 26, 2018 · This stunt was one I remember seeing in the news, not knowing I’d end up working for Coyne PR, the agency that created it! Learn more about the time that Coyne PR turned Lombard Street into Candy Land in a What’s Behind The Big Idea video. Burger King and National Bullying Prevention Month – 2017 Nov 4, 2021 · It happens all too much in PR and is also something yoga teachers need to plan for as well: expect the unexpected. You might have planned an ideal campaign and, in the days leading up to launch a world event might occur that completely shifts everything. As PR professionals, we need to adapt and be flexible. Same goes for yoga teachers. Coyne PR worked with Timberland to elevate brand perception and raise awareness surrounding the full range of product beyond the Premium 6-Inch Boots, centered around the new store and its continuous sustainability efforts. Timberland launched a special edition series of footwear releases with rapper Nas in partnership with Foot Locker, known ...Bayer Aspirin. To raise awareness for secondary stroke prevention during National Stroke Awareness Month and leverage a partnership between Bayer Aspirin and the American Stroke Association, Coyne PR implemented a campaign to highlight the physical and emotional effects a stroke can have on those who experience one …Unleash the power of precision and durability with the Husqvarna Automowers PRO Range, engineered for the professional landscaper and discerning homeowner seeking the …ABOUT COYNE PUBLIC RELATIONS: As 2019 Creative Agency of the Year, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 1000 industry ... Coyne PR was handed the microphone to promote ChapStick Sessions – a music-focused initiative punctuated with a concert promoting up-and-coming talent, including Emeli Sandé and Skylar Grey, and limited-edition Cupcake Creations flavors, whose launch timing was immediately following a ChapStick Sessions concert. The Harlem Globetrotters looked to Coyne PR to help them announce the team’s first-ever Puerto Rican-born basketball player in its 83-year-old history—Orlando “El Gato” Melendez. The Globetrotters also challenged Coyne PR to garner media coverage in the New York City market in an effort to draw a larger Hispanic audience to the Madison ... .

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